Step Three – Start Making Sales #MillionDollarAgency

dont-try-to-sell-try-to-get-bought

Have you ever spent an hour writing and editing a post, only to lose it because you forgot to hit the save button? I did! This is actually version 2 of this very post – took me twice as long so I hope you’ll find it twice as useful 🙂

Now that you’ve created your product and took it to market, its time for the part where you’re going to get paid.

Step 3 – Start getting paid by selling.

Do you remember the simple formula I put together to show you how to make a million dollars per year with your agency? Here’s a reminder:

Client’s monthly investment * 12 = annual income per client (p/c) * number of clients = $1,000,000

  • 50 clients at $1666/m (20K/y p/c) = 1 million dollars.
  • 40 clients at $2083/m (25K/y p/c) = 1 million dollars.
  • 30 clients at $2777/m (33K/y p/c) = 1 million dollars.
  • 20 clients at $4166/m (50K/y p/c) = 1 million dollars.
  • 10 clients at $8333/m (83K/y p/c) = 1 million dollars.

After your marketing efforts you should have prospects in your CRM and it’s time to convert some of those into paying customers. Make sure you make the barrier of entry as low as possible. Keep it stupid simple.

Have all your paperwork sorted out so they only have to give you a single signature. For payments I would recommend getting them on a Direct Debit system because it will save you a lot of headaches down the line where clients might drop the ball on paying you on time.

Selling does not mean you going out and trying to push your services onto your prospects and leads. Selling means you make those people aware of your services and educate them on the benefits of working with you. Have testimonials at the ready, show them the reviews you got on Google and Facebook (click most recent tab), select a few people you’ve worked for who are willing to endorse you over the phone incase the prospect wants that. They will make all the difference.

If your marketing went the way it should have, based on the previous post, selling should be a walk in the park. It’s not a dirty word – you are going to exchange value with the new client. You do the work, they pay you for it.

Pro-tip: do not, under any circumstance try to sell them the world because you’re unlikely to be able to deliver. You’ll soon realise that it is a lot easier to retain a client than it is to attract new ones. Make sure you set their expectations right and try to live on the extra mile for them.

Don’t try to sell, try to get bought.

Talk soon,

Bob Jones

PS I think that quote originally came from Ted Rubin.

Step Two – Find Customers #MillionDollarAgency

new-customers-are-everywhere-find-them-by-asking-the-right-questions

Alright, so you’ve had a some time to put together your products by now. I’d be interested to see what you came up with so feel free to shoot it through and I’ll be happy to give you some feedback on it!

Step 2 – Find clients to sell your product to.

Now that you have created a service package with a price-tag, it’s time to make people aware of you and your agency. This is the marketing part (which you should hopefully know something about, seeing you’re probably a digital marketing agency!).

Assuming zero or little marketing budget, the easiest way to find potential clients is through Google. Start searching for small business forums which have a dedicated marketing section. Hundreds of small business operators ask the same question every day; how to get more SEO traffic to their website.

Here’s an example of a specific search query to find Australian small business forums which talk about SEO: “small business” inurl:forum site:com.au intext:seo

Become a part of the community by jumping into the question threads and start answering questions – anything that you know anything about should be answered by you with clear, concise and useful answers. Do not try to sell them anything. You need to build rapport and become a trustworthy forum member who is knowledgable, helpful and likeable.

This is a time consuming effort but it will pay off dividends for years to come. The forum posts you create will start to show up in Google searches and become a steady stream of traffic. Make sure you have a (non-spammy) link to your business website in your forum profile signature so people can find you.

That’s it for part 2. Once again, super simple but it requires time and effort. Hey, you want a million dollar agency so I’m sure you’re willing to apply yourself to get it! Alright, I’ll leave you with this for a little time again- will see you soon with step three!

Ping me on Facebook if you need me.

Talk soon 🙂

Bob Jones

Step One – Create Value #MillionDollarAgency

 

in-order-to-receive-value-you-have-to-create-value

You’re probably eager to get started on this million dollar digital agency journey and I’m equally super excited to kick things off with you. To get you in the right mindset – I need you to understand that everything I will show you requires work. This isn’t a lottery where you buy a ticket and win a million bucks. This is a schedule, a blueprint and a guideline for you to follow in order to create a million dollar digital agency by getting paid for services rendered.

If you’re hoping this is a magic bullet, I have bad news for you; nothing good in life comes free anymore. Having said that – there’s a HUGE opportunity to get a slice of the advertising pie and all you need is access to the Internet and some persistence, I will provide you with the roadmap but you’ll be doing the driving.

For your reference, here you can read about the nearly $70 Billion industry (just in 2016 in the U.S alone!) which is Digital Marketing. Let’s get into the good stuff!

Step 1 – Create a product to sell.

Yes, it’s that (deceivingly) simple. In order for you to start making money from your future clients, you need something to sell. For a transaction to happen, we will need to exchange value with another party. In this case, you will be providing value in the form of services for the client’s value, which is represented by money.

To get started with a product, simply see what other marketing agencies offer their clients first. Then, you mix and match the service depending on your available skill-sets.

Here’s an example to get started would be a basic and a plus version of a monthly SEO package which could include: SEO Package Example.

Take some time to put together your product offering. Don’t worry about getting it perfect – it’ll always keep evolving as your skillsets and clients needs change consistently. Get something up and start selling.

Alright, I’ll leave you with this for a few days – will see you soon with step 2! If you want to reach me in the meantime, you can find me on Facebook.

Talk soon,

Bob Jones

What I really want

This is a really hard question! Its a question which I’ve been asking myself for a while and I always seem to find an excuse or distraction not to answer it. Now that other people have started asking it, like Ted Rubin, David Dante and a few others, I really want to be able to answer this.

goals-for-2016

In my previous post I mentioned that I wanted to be a millionaire. Not to have a million bucks in the bank to squander but to lay a foundation of financial security which would allow me to spend time on other things than just making money. Yes, I need money so I don’t need to make any heh.

What I really want to do? Things that make me happy are reading and learning every day, whether it be online marketing strategies, physics, history, psychology and other random topics. I want to learn how to play the piano. I like to write, I love to talk. I want to help as many people as I can by teaching them the things I know and that will probably lead me down the path of becoming a speaker too.

I’ve always been one to accept a challenge and have done a lot of entrepreneurial stuff over the last decade. Building and flipping websites, WordPress plugin businesses, Wiki membership sites and ultimately founded and sold a successful digital marketing agency. I loved every minute of all of it! Right now I’m semi-focussed on my social media presence but I’m holding myself back by not making firm decisions and following through aggressively enough. Some of the new things I’m trying out are hosting small paid events to help business owners understand what exactly they are paying their digital agencies for and if they’re getting what they need. There’s also a mini-course I put together to teach people how to start a million dollar digital agency.

Over the past few months I’ve been fortunate enough to have helped several “strangers” to get them the outcome they needed or at least put them on the right path. This is something I love doing as I am a natural analyst and problem solver. Unfortunately it isn’t something I wanted to charge for but I do have to make a living just like everyone else. I’m sure karma will pay me back one day, but until then I’ll be looking for the sweet-spot; purposefully do what I love, helping others and getting paid while I’m doing it.

 

The best investment you can make is in yourself. Start today.

We all age. Some better than others.

As I get older, some things in life seem to get just that little bit harder than what they used to be. One of the things I’ve always struggled with is a bad back due to having a mild case of scoliosis (curvature of the spine) which simply gets more noticeable as the years of wear and tear set in. This also resulted in a dodgy knee as that has had more use than the other due to the weight of my body not being evenly distributed.

I’m somewhat overweight at the moment (could probably lose 10-15kg) although I’m nowhere near as big as I probably should be with the diet that I have been consuming for years. This doesn’t do my body any favours.

For the last 39 years my lifestyle has been up and down in terms of me looking after myself. I’m unfortunately a big fan of junk-food and sugar, something that’s a daily battle which I often lose.

Recently my personal and professional life changed pretty drastically for me, ending up my marriage of seven years and leaving the business I started over three years ago. In a way this has put me on the spot to consider where in my life I am today. You see, I never really had any goals or plans. It was routine that set in quickly for me and all I did was live day to day, blissfully unaware of the fact that I wasn’t going anywhere.

Where to from here?

For the past several months I have been trying to reflect on my life and doing a lot of soul-searching. Not only because I could, but also because I realised I had to. In order for me to live a life of purpose, I needed to figure out what I really wanted and how I would get to that goal.

A lot of people seem to have it all figured out. We all have variations on what we really want in life but most of those goals are around four things:

Health, Wealth, Love and Happiness.

There’s a guy out there, Tai Lopez (love him or hate him) and he talks a lot about this. Sceptical at first, I did a bit of reading up on him. He might not appeal to some people and might not always come across as perfect, but he is who he is. The thing we need to realise is that we’ll never like someone 100% – there’s always a percentage which simply doesn’t resonate with who you are as a person and what your beliefs and expectations in life are.

For me personally, cutting through a lot of the bullshit – I see his message has a fundamental truth.

  • People want to be healthy.
  • People want to have money.
  • People want to be loved.
  • People want to be happy.

To find your happiness, simply do what makes you happy and nothing else will matter.

How to get from where you are now to where you want to be?

Personally, I have stopped kidding myself and hiding under the security blanket of social acceptance.

I want to be a millionaire.

There, I’ve said it.

For years I’ve been trying to find excuses as to what I wanted from life. Being perceived as someone who is all about the money is something which a lot of people frown upon. There has to be a greater, more worthy cause in life – if you’re in it for the money, you’re a shallow person.

Entrepreneurs around the world keep telling people that the money will come if you do what you love and dedicate your life to it. And that you should never start a business if money is your end goal.

Me? I just want to be able to not have to worry about financial obligations and spend my time building amazing things instead of worrying about money.

Be honest with yourself and forget for a moment what the world might think of you if you make a certain choice in your life. The only way to get to where you want to go is to be you and do it your way. The world doesn’t care – trust me.

Hello again. Its been a while.

 

Three years to be exact. I haven’t had to write my own blog content for over three years, but now that I’m going solo again – this becomes part of the job 🙂

Truth be told, I secretly love the fact that I can really get my hands dirty again with digital marketing and that I don’t have to wait for the cogs in a digital agency machine line up. No waiting times, no deadlines, no outsider approval needed. Just me, my keyboard and the wide open blank space which is staring me down at the moment!

starting over

If you don’t know who I am, please have a look at the about Bob Jones page – it’ll enlighten you, I promise.

At the moment I’m busy behind the scenes to get this website up and running as soon as I can. I’m also spending a lot of time on my Social Media profiles in case you want to check me out there: Find me on Facebook, Twitter or Snapchat.

In the meantime. If there’s a project you want to hire me for, simply fill out the form on the digital project page and I’ll be in touch!