Google Analytics Max Number of Accounts – The Quick Fix

Unable to create a new account. You’ve reached the maximum number of accounts allowed.


This is the “error” message you’ll get when you’re trying to add a new site (account) to your master Google Analytics account if you exceed the limit. There is a 25 account limit and a 50 profile (site) limit within each account. Theoretically I believe you should be able to add a total of 1250 sites per master account (25 accounts * 50 sites). When it comes to structuring your analytics accounts when you have a lot of clients is to create a seperate account per client. In case the client wants admin access, they’ll only be able to access their account and they wont see any of your other client sites (profiles under an account).

To get around this limitation,and bypass the frustration and hassle of logging in to different accounts all the time, all you have to do is the following:

  1. Create a new email address for a secondary analytics account. If you’re a small agency, you could for example create ga1, ga2, ga3 etc
  2. Once you’ve added a new client account and added a site under it, just grant admin access to that account for your main address (
  3. You will see that the 25 account limit is not imposed right now, and you’ll be able to add as many as you want (25 at a time)

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