Category Archives: Ecommerce Marketing

How to setup Shopify Rates for Free plus Shipping Offers

Today we’re looking at how to setup free plus shipping settings on your Shopify store. It’s really straight forward and you should be able to set it up yourself after watching this video. If you have any questions, just leave a comment below 🙂

If you don’t have a Shopify store yet, get a free 14 day trial here: and if you need help setting that up – leave me a comment.

Basically in the shipping section, you create several new weight based rates, starting with 0.0 to 0.0 kg (or lbs) and have that as free shipping at $0.

Then you move on to 0.1 to 0.1 kg (or lbs) and set that at whatever fee you want to charge for shipping for a single item. Then, you create a 0.2 to 0.2 for two items. A 0.3 to 0.3 for three items, etc..

I see most people set values where the items have to fall  between so for example 0.1 to 0.5 but that just makes it trickier once you start adding more items to the store and you need to keep track of what weiht you assign to your items.

Keeping a 0.1 weight variable for most items works great. Once people add three to their cart, shipping will be 3×0.1=0.3 so whatever fee you set at the 0.3 rate will be used.

Just one tip – make sure you set the “Saved Packages” weight to 0 because Shopify gives it some weight by default, which will throw your new settings off.

If you think this video was useful, please hit the like button and consider subscribing to this channel. I’m posting a lot more about Shopify tips and tricks!

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Ecommerce Experiment #1: Failed

Results of my first Ecommerce attempt.
The store failed. This started as an experiment to sell wall stickers and decals through drop-shipping on Ali Express and I slowly added other homewares to the catalog in order to try and make more sales.
Platform: Shopify
Traffic Sources: Google AdWords and Facebook ads.
The most expensive thing about this store was the time I had to invest in actually finding items, adding them to the store and writing descriptions for them.

  • Domain : $49
  • Logo: $45
  • AdWords: $25 +$100 free
  • Facebook Likes: $50 (554 fans)
  • Facebook boosts: $30
  • Shopify: $58 (2 months)
  • Mailchimp: $10 (27 new people on list)
  • Skype phone number: $30

The store had about 500 unique visitors and only 2 people added an item to their cart and filled out all their details.
Why did it fail? I don’t know yet. It could have been the wrong type of traffic that I sent there, the pricing might have been off, the products might have not been exactly what people wanted, the descriptions and photos might not have been up to scratch, the timing might have been off.
All in all I spent about $300 in cash and about 40 hours of work.
What I learned was my way around the Shopify platform and that you should really pick a product that you have an interest in. I lost momentum quickly because I simply wasn’t interested in the product.
On to the next experiment 🙂

Shopify SEO Tricks

Shopify SEO – Keep your old links relevant for maximum SEO power

In this video I will show you how easy it is to capture traffic and maintain/increase “link juice” for search engine rankings. (PS there’s no narration, I recorded this at the library :))

The ecommerce store in the video is built on who are my preferred ecommerce website builders. Here’s my referral link in case you want to help me earn a few bucks for this video 🙂

So for this store I wanted to get a slight SEO advantage by finding an expired domain that had a decent history and good amount of relevant incoming links. If you Google for expired domain auctions, I’m sure you’ll find a few sites that can help with this.

I ended up paying about $100 for this domain: which already has a domain authority of 22 and over 1000 links from over 130 different domains. (I still need to go through these to disavow a bunch of links, but its better than starting from 0 🙂

A site will start acquiring new links during its time online and with this method, where I’m repurposing a domain, chances are that I will have completely new/different pages and URLs on my new website.

The existing links are pointing to pages that do not exist anymore so visitors will end up on 404 pages (not found page) and the “link juice” is lost + visitors might think your website is broken and either leave or lose trust – which is bad for conversion rates 🙂

The steps I took in this video to try and make the best out of the incoming links is as follows:

  1. I check my top referral websites every week or so and see where visitors are coming from and what page they were expected to land on.
  2. To find the outside page with the link, I go to Google and use the following search operator: “keyword” (this will specifically look for the exact keyword on the page within the specified domain only).
  3. I copy the full link and go to my Shopify “Online Store/Navigation/
    URL redirects” section.
  4. If I have a page that is very similar or with the same product, I redirect that old link the new page. If I do not have a similar product, I simply redirect the link to / which is the homepage of your ecommerce store.
  5. Go the outside page that has your old link and click it to see if it redirects properly to your new specified page.

That’s it! If you keep an eye on your traffic, over time you will find a lot of old links that can be repurposed to increase the relevancy and authority of your store, which will lead to better search engine rankings and more traffic 🙂

Let me know if that was useful and if you have any questions on this method. And remember, here’s my Shopify referral link, in case you decide to start your own store and don’t mind me making a few bucks from you signing up. Thanks!