Author Archives: admin

Why is my Facebook Pixel Red instead of Green? Did you screw up?

In this episode we find out why the Facebook pixel shows up as red instead of green sometimes. A lot of people freak out and think they did something wrong when installing the Facebook pixel on their Shopify site, but I’ll show you that there’s no beed to panic – its working just like it should.

If you don’t have a Shopify store yet, get a free 14 day trial here: http://bobjones.xyz/go/shopify and if you need help setting that up – leave me a comment.

The reason why it shows up as a red dot instead of a green dot is simple – the pixel hasn’t been fired for the specific conversion objective you’ve set.

So, when you have a brand-new Shopify store store and you’ve installed the FB pixel code, you should always check if works by installing the Chrome Facebook Pixel Helper extension (https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en). Once you’re satisfied that the pixel gets fired on your pages, you’re good.

Basically the red dot will turn green as soon as the event gets triggered. So for example, after your first purchase, you’ll see that the red dot turned green – which means Facebook received the data and everything is up and running as it should.

How easy was that? Give me a thumbs up for this video and hit the subscribe button for more shopify tips and tricks videos.

Later!

How to setup Shopify Rates for Free plus Shipping Offers

Today we’re looking at how to setup free plus shipping settings on your Shopify store. It’s really straight forward and you should be able to set it up yourself after watching this video. If you have any questions, just leave a comment below 🙂

If you don’t have a Shopify store yet, get a free 14 day trial here: http://bobjones.xyz/go/shopify and if you need help setting that up – leave me a comment.

Basically in the shipping section, you create several new weight based rates, starting with 0.0 to 0.0 kg (or lbs) and have that as free shipping at $0.

Then you move on to 0.1 to 0.1 kg (or lbs) and set that at whatever fee you want to charge for shipping for a single item. Then, you create a 0.2 to 0.2 for two items. A 0.3 to 0.3 for three items, etc..

I see most people set values where the items have to fall  between so for example 0.1 to 0.5 but that just makes it trickier once you start adding more items to the store and you need to keep track of what weiht you assign to your items.

Keeping a 0.1 weight variable for most items works great. Once people add three to their cart, shipping will be 3×0.1=0.3 so whatever fee you set at the 0.3 rate will be used.

Just one tip – make sure you set the “Saved Packages” weight to 0 because Shopify gives it some weight by default, which will throw your new settings off.

If you think this video was useful, please hit the like button and consider subscribing to this channel. I’m posting a lot more about Shopify tips and tricks!

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Ecommerce Experiment #1: Failed

Results of my first Ecommerce attempt.
The store failed. This started as an experiment to sell wall stickers and decals through drop-shipping on Ali Express and I slowly added other homewares to the catalog in order to try and make more sales.
Website: http://www.happynest.com.au
Platform: Shopify
Traffic Sources: Google AdWords and Facebook ads.
The most expensive thing about this store was the time I had to invest in actually finding items, adding them to the store and writing descriptions for them.

  • Domain : $49
  • Logo: $45
  • AdWords: $25 +$100 free
  • Facebook Likes: $50 (554 fans)
  • Facebook boosts: $30
  • Shopify: $58 (2 months)
  • Mailchimp: $10 (27 new people on list)
  • Skype phone number: $30

The store had about 500 unique visitors and only 2 people added an item to their cart and filled out all their details.
Why did it fail? I don’t know yet. It could have been the wrong type of traffic that I sent there, the pricing might have been off, the products might have not been exactly what people wanted, the descriptions and photos might not have been up to scratch, the timing might have been off.
All in all I spent about $300 in cash and about 40 hours of work.
What I learned was my way around the Shopify platform and that you should really pick a product that you have an interest in. I lost momentum quickly because I simply wasn’t interested in the product.
On to the next experiment 🙂